In today’s competitive marketplace, a good image could prove to be the difference in winning out over the competition. Every point of contact with customers or potential customers formulates an impression that fits into their broader perception about the company. Since every interaction with the brand can have an influence on the bottom line, embroidered apparel from EmbroidMe are a great way for a company to project a professional and uniformed image.
Employees are ambassadors of a company’s brand. Dispatching a professionally dressed employee in an embroidered or garment printed shirt with the company logo to a potential customer’s house to give an estimate portrays a very different image than a company whose employee dons a worn t-shirt. If this is the first point of contact for both companies that are trying to win the customer over, which company is more likely to get the job based on first impressions? Furthermore, if this professional and uniform impression can then be perpetuated throughout every point of contact with that customer, it develops into a set of positive impressions and an overall positive image of the company.
Embroidered shirts can help build and maintain the company’s image both in the eyes of the customer and within the organization. They give employees a sense of ownership and pride in the company and can contribute to the level of employee commitment. Furthermore, the investment in company shirts can be justified by their high visibility. According to a study by the Advertising Specialty Institute, each company shirt generates an average of 365 advertising impressions per month.
From dress shirts to polo shirts and everything in between, the experts at EmbroidMe can help determine which style best fits the culture and budget of the company. They can help with fabric, color, and brand selection, along with positioning and sizing of the logo. The convenient online system simplifies the ordering process for both small business owners as well as large corporations.